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Common questions

How to lose the fear of conquering new markets including the personal challenges of family migration?

We have great admiration for all people who, despite sometimes experiencing difficult situations, want a better life for themselves and their loved ones and who are capable of crossing continents, countries and oceans to do so.


Obtaining a better life, economic improvement, or even enjoying a better quality of life are legitimate motivations that favor the success of the immigration process. However, the pleasure of personally fulfilling yourself, putting yourself to the test and having the audacity to try to build your own business is really a unique experience with a valuable legacy.


All the great and small works of mankind began in this way, in the head of one person and his desire to somehow change the world.


Kipseli's SoftLanding Pack is our contribution to making that dream come true in your personal efforts to have an excellent experience, helping to mitigate risks during the decision-making process.


Entrepreneurship is fundamentally the ability and desire to act persistently, seeking to improve your life and that of others.


This package is designed to help achieve these goals. It is a practical and tailor-made process so that the desired journey is established to develop your ideas, carrying them out with persistence and determination on the part of those who invest. Our mission is to support both leveraging the business into new markets and providing local support for Personal Journey as well.

To this end, it is essential to carry out this strategy with those who already have established channels and a vast network of partners to support business and personal operations and challenges.

How to set up a strategy for hiring professionals abroad?

Within the Soft Landing Journey, we design tailor-made services for companies that operate during their entry into the target market with employees leased under the concept of 

By combining the employees of several companies into one large pool, professional employer organizations (also known as employee leasing companies) can offer business owners better rates of health care coverage and workers' compensation. The net effect can be significant savings of your time and money.

Employment responsibilities are typically shared between the PEO and the business owner (you, in this case). You maintain essential managerial control over the work performed by employees. The PEO, in turn, takes responsibility for work, such as reporting wages and employment taxes. Your primary responsibility is to write a check to the rental company to cover payroll, taxes, benefits, and administration fees. The PEO does the rest.

While many business owners confuse PEOs with temporary help companies, the two organizations are actually quite different, explains a spokesperson for the American Staffing Association (ASA). “Generally speaking, temp companies recruit employees and assign them to client companies to help with short-term workloads or special projects as needed,” according to the ASA. With PEOs, on the other hand, "a client company typically transfers all of its staffing functions to an outside company, which manages those operations and leases the employees back to the client."

Schedule an appointment with us and have a project tailored to your entry strategy.

How to develop resilience to face risks and develop leadership in conquering new markets?

If you already have this DNA for conquering new frontiers, already with maturity committed to growing and there is enough resilience involving the assets  of managing your business, move forward in this window of opportunity on the global stage!

 Assess in the checklist below which of your objectives will need adaptation to be achieved and count on us for a Soft Landing Journey to be assertive and consistent.


□ There is mapped in the decision-making structure the contemplation of alliance and/or partnership in the development time of the operation. Knowing that an alliance is a collaboration between companies to achieve mutual advantages, while a partnership is a fusion of individual interests to generate an advantageous scenario for all involved. In this trend, the different alternatives with an impact on the internationalization of companies are analyzed.

The globalization felt in virtually all markets has required companies to be present in most of the relevant markets, as well as a cost structure comparable to that of their main internationalized competitors, along with technologies and capabilities that allow them to differentiate their products.

□ Human resources are sufficient and have the appropriate skills for internationalization.
□ There is production capacity and ability to adapt the product to the new market (translating labels, dealing with licenses, etc...)
□ Competitive advantages over the competition (quality, design, innovation) already identified
□ There is customer service and after-sales service suitable for the target market 

□ There is ability to differentiate the company's value proposition from the competition and to incorporate the determining factors of the purchase decision in the target segment
□ There is already economic and financial capacity to invest own resources or to obtain
financing to export and also resort to existing support
□ There is the right strategy with well-defined objectives in terms of sales and market share

□ The target market to be explored has already been mapped and its potential identified (consumption habits and consumer profile).
□ Local fairs are known e  benchmarkings carried out
□ Are the logistical conditions known (transport, distribution channels, etc…)
□ Has the strategy with the entry mode and the business model (physical, online, by agent
or representative)
□ Creation of a website translated into the language of the respective market and define presence on social networks
□ Prepare product promotion (translated materials, marketing campaigns, product displays at points of sale)


Note: If you've come this far and seen that there are GAPs, count on us to be assertive in our investments and save time and resources that will be necessary to sustain this expansion journey.

Your problems are over!


Now in one place, an integrated solution with a short, medium and long-term roadmap.


□ Portfolio Management

□ Own Framework of Consultancies Specialized in Management

□ Missions and Business Rounds with Roadshows

□ Kipseli radar of opportunities and studies

□ Support networks and experts to support the Journey of Internationalization and expansion
□ Extensive legal support, if necessary, to support contractual issues or aspects
regulatory (brand and patent protection, fees, certification standards, barriers and restrictions in relation to the product or service, quality and safety standards)
□ Monitoring the company's performance in the new market in the short, medium and long term
□ Expansion of innovation capacity and possible need for investment in R&D 

□ Leverage through the #INTERNAC2030 Program with investment and financing rounds
□ Systematic monitoring of competition and constant assessment of the relationship
quality-price-product design and Risk-Cost-Efficiency(Asset Management)

Book your appointment now!

How to get the purpose of the business abroad out of paper?

Our methodology consists of 3 phases:

> PHASE I Service: Collection of basic information for formalities and associated legal obligations
  a) Initial Diagnosis

  b) Assessment of the individual and family profile of the immigrant/entrepreneur

  c) Analysis and Preparation of the Initial Action Plan

  d) Closing the scope for carrying out activities    5c781905-5cde-3194-cf5bad6_bb

  e) Agreement to start the Origin - Destination channel actions

> PHASE II Identification of the business idea and interviews
a) Design of the Proposal Canvas and survey of the business opportunity
b) Detailed Diagnosis of the business (Product Development X Investment Stages X Financial Commitment)

 c) Business Feasibility Analysis and/or Market Research and/or Product Development Support
d) Elaboration of the Business Plan for the start-up 

 e) Advisory PHASE I Action Plan.

> PHASE III  Preparation for Consulting Procurement Packs for business expansion and monitoring  

 a) Critical Analysis of PHASES I and II 

 b) Risk mitigation and realignment of plans


Is your Business Plan already structured?

If you haven't started your Business Plan yet or still need to perfect it, follow the structuring tips below:

Do good market research

Before starting your Business Plan, it is very important that you carry out in-depth research on your market, containing details such as: analysis of demand and supply in the region where the business will be centered; industry trends; consumer habits, among others. Your main objective in this analysis will be to confirm that there is an untapped market opportunity in your area.


Be concise and realistic

For your Business Plan to be as credible as possible, it needs to be concise, cut to the chase and remove all filler language. In addition, you must be honest, always considering the opportunities, but also the possible challenges.


use visual aids

Use visual aids in your Plan, such as charts, tables and pictures, as these can help bring your concept to life. Also, it helps the plan to flow better. However, do not overdo it! The Plan is a living thing and needs to be reviewed from time to time. 

If you find it difficult  to carry it out or adapt it to any opportunity, book a mentorship with us!

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